For a real estate business focused on short-term vacation properties across the U.S., Oceans delivered a fully customizable web calculator that helps estimate potential revenue for listed homes. The tool empowered property managers to personalize parameters based on local market dynamics, while offering a seamless experience for homeowners to evaluate returns and reach out to the right partners.
The Challenge
The client needed a solution to help property managers attract more homeowners by providing them with reliable, real-time income estimates. Existing tools were limited in customization and failed to reflect specific market conditions. The goal was to build a web-based tool capable of dynamic interaction, precise estimations, and easy integration into customer-facing websites without compromising performance or usability.
The Process
The development was led with direct collaboration between engineers and internal stakeholders, without the use of formal agile methodologies. The team worked iteratively to refine key components, such as dynamic sliders for property values and smart address input using ElasticSearch.
Attention was also given to the visual output: the PDF report generated by the tool was redesigned in partnership with an internal designer to ensure clarity and brand consistency. Along the way, SVG manipulation and performance optimization techniques were implemented to enhance the user experience.
The Team
The project was driven by a senior full stack developer with strong problem-solving skills and deep experience in backend (PHP) and frontend (JavaScript). Collaboration extended to a designer for the visual assets, and stakeholders from marketing and leadership to validate the business value and usability of the product. The talent involved demonstrated autonomy and ownership, key traits of Oceans' engineering culture.
The Solution
The final product was a web-based, embeddable income calculator tailored for the U.S. vacation property market. It leveraged a national property database and allowed property managers to adjust variables according to regional dynamics.
Features like referral tracking, QR code generation, and integration with email marketing campaigns extended its value across departments from sales to marketing. The calculator improved lead quality, enhanced homeowner engagement, and positioned the client as a tech-forward player in the property management space.